Free from harsh chemicals, the Activance Hypoallergenic Shampoo is mild and uses plant-based extracts. This shampoo is designed to nourish and protect damaged or thinning hair, soothe and moisturise dry sensative scalp. Suitable for all hair types, this formula uses Rhodanide, which is a vital nutrient our bodies produce to keep hair healthy and strong, plus is paraben and sodium lauryle sulphate free Activance products contain NO silicones, NO artificial colours, NO chemical preservatives, NO parabens and NO hidden impurities. The products are free from harsh, damaging chemicals found in many other products and don’t rely on superficial short-term fixes; and never beat around the bush about the active ingredients or about how the products works. Activance is the natural and effective solution to hair and scalp issues.