Fight for your blonde, fight fade, keep tone true, strengthen. Keeps your colour in as you wash out This rich lather shampoo is packed with tones of nourishing treats to strengthen bleached and multi-processed hair. Let our Colour LockDown Technology fight to work its magic to add vibrancy and healthy looking hair to your vocabulary. Shampoo so smart it helps protect your colour. The conditioner is a perfect, protecting blend of nourishing elements balance bleached and multi-processed hair for an amazing, healthy look and out Colour LockDown Technology helps safeguard against fading so colour tone stays pure and perky. Throw on 3-5 minutes for a full-on mask or massage into ends daily for high maintenance hair.