Very gentle shampoo enriched with a blend of organic oils and plant extracts. The primary ingredients are made from Coconut Oil, Palm Kernel Oil and Guar Beans. The aroma comes from the active plant ingredients. This shampoo is free of sulfates and parabens and is color safe. So Pure Exfoliating is an effective exfoliating hair care and scalp range. Tea Tree Oil removes dandruff and prevents new flaking. Vitamins A and E from the Argan Oil strengthen the hair and scalp.