Alfaparf That’s It Grey Pride Shampoo 250mlFor White and Grey HairA new collection of treatment products dedicated to the care of both natural and color-treated blonde (cool or warm) and white and grey hair. Formulas tailored to revive and give infinite reflections of light, eliminating the unwanted ‘yellow effect’ while conditioning and softening.A pigmented shampoo formulated to give new shine and life to both natural and colour-treated white or grey hair, eliminating the unwanted ‘yellow’ tones. Suitable for frequent use.Key Ingredients:Light reflecting pearls: Special particles that diffuse light from endless directions, giving an infinite amount of tones and incredible shineCeramide: Delivers strength and nourishment to the hair fibre to keep it compact and uniform.Phyto-Keratin: Due to its incredibly similar structure to hair, acts from within the fibre giving a healthy and vibrant appearance to hair.Paraben free