Alfaparf That’s It Gold Fever Shampoo 250mlFor Warm BlondesA new collection of treatment products dedicated to the care of both natural and color-treated blonde (cool or warm) and white and grey hair. Formulas tailored to revive and give infinite reflections of light, eliminating the unwanted ‘yellow effect’ while conditioning and softening.A pigmented shampoo formulated to give new life and brightness to both natural and colour-treated blonde hair with warm reflections. Suitable for frequent use.Key Ingredients:Light reflecting pearls: Special particles that diffuse light from endless directions, giving an infinite amount of tones and incredible shineCeramide: Delivers strength and nourishment to the hair fibre to keep it compact and uniform.Phyto-Keratin: Due to its incredibly similar structure to hair, acts from within the fibre giving a healthy and vibrant appearance to hair.Sulphate and Paraben free